Xbox Boss Downplays the Significance of Upcoming Activision Merger

Phil Spencer stands on stage in front of a large black and white Xbox logo.

Photograph: Patrick T. Fallon / Bloomberg (Getty Pictures)

“Xbox will exist,” said Phil Spencer, president of Xbox, in a new interview. great deal to buy Call of Duty publisher Activision failing due to ongoing and intense regulatory scrutiny and public pressure.

It’s been more than a year since Microsoft announced its plan to consume game publishing giant Activision Blizzard King. And since then, things didn’t go smoothly for everyone involvedWhile other tech companies and even nation-states continue to criticize the proposed $70 billion mega-grand deal. Xbox promised to keep Call of Duty Multi-platform, among other concessions, to ensure this major merger is allowed to complete. But in a new interview, Xbox boss Spencer, who apparently sensed the danger in the air, suggested that without Activision, which seems like a major setting change after the Xbox has spent the last 12 months, the Xbox would actually be just fine. claiming to need Activision to grow and compete against Nintendo and Sony’s dominant PlayStation brand.

Talking to the British newspaper Times during the weekendSpencer pointed to the real reason (according to him and Xbox) that the company tried to buy Activision Blizzard King, stating that it was not a fight. Call of Duty or to keep it away from other platforms. Instead, he says, the main purpose behind the deal is to help Microsoft “catch up” in the mobile market and eventually become a real competitor for Google and Apple’s mobile stores. (He acknowledged that this possible future is “a long way” from today.)

Read more: Phil Spencer Says halo Studio Remains “Critical” to Xbox Despite Cuts

But what if this proposed deal and plans to make Xbox a real player in the mobile space fail? Spencer suggested that everything would be fine, even if he admitted that it was a “significant purchase” for Xbox.

“It’s not a long-term cornerstone; if this deal doesn’t happen, Xbox will exist,” Spencer said.

Of course that’s true. But after a year of emphasizing how eerie Sony and Nintendo’s combined market share is, and continuing to say that consuming Activision will make Xbox more competitive and powerful, Spencer’s now there to say, “Okay, but we don’t.” it looks weird. I really don’t need them. It better be, I guess.”

I think Spending the past year pretending that Xbox exclusives suck and cannot compete with software products from Sony or Nintendo; Call of Duty Being Xbox-exclusive (Microsoft claims it won’t) doesn’t help much – it may have made investors and viewers nervous. So, as the proposed deal continues to face scrutiny around the world, it seems like a solid time to say “We’d be fine”.



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