A Doritos Bag Plays Guardians of the Galaxy Soundtrack and Other Crazy Promotions
Guardians of the Galaxy 2 and Doritos
Frito-Lay brands is working with Marvel Studios to make sure that no person on earth is not aware of Marvel’s upcoming movie, Guardians of the Galaxy Vol. 2. Doritos has designed a limited-edition chip bag that has a unique feature: a rechargeable cassette inspired player embedded in the bag. The player lets purchasers listen to the entire soundtrack.
Like its first volume, Guardians of the Galaxy Vol 2 continues to mine oldies for its soundtrack. The 14-song album includes music from George Harrison, Fleetwood Mac, Cheap Trick and even perennial butt-of-the-joke, David Hasselhoff. The Hof’s special song for the movie is called The Sneepers, and it’s a disco track that riffs on an obscure Marvel reference.
Tostitos Asks You to Party Safe With a Breathalyzer
Frito-Lay has entered the fray of weird promotions before. At the 2017 Super Bowl, it’s Tostitos brand sold a limited-edition bag called “Party Safe,” which included a makeshift breath detector. The bag was created Goodby Silverstein & Partners in order to help people avoid drinking and driving on the big day. It contained a special sensor connected to a microcontroller, which was calibrated to detect traces of alcohol on a person’s breath. If the test sensed any alcohol, it turned red and then morphed into an image of a steering wheel. The Tostitos bag also displayed an Uber code for those too drunk to drive.
The Simpsons Movie Offers Fans Krusty O’s
The Simpsons may wind up as the longest-running TV shows, but Twentieth Century Fox had a to come up with a new reason to get fans to watch the characters on the big screen. For the 2007 movie, the studio retrofitted 12 7-11 convenience stores into Kwik-E-Marts. The studio even replaced the food and drink products with the treats Bart, Homer and the crew enjoy in their fictional animated world. That means fans got to buy actual Duff Beer.
Toy Story 3’s Lots-o’-Huggin’ Bear Commercial
Toy Story 3 really needed little in the way of promotion, but Pixar decided to have fun anyway. Its aim was to convince a generation of kids who grew up in the 1980s that they had actually owned a toy called Lots-o’-Huggin’ Bear. The Bear, which was the villain for the third Toy Story sequel, was actually a brand new creation. Pixar started a YouTube channel called “MrCrazyCommercials” which showed real toy commercials from the 1980s. In the middle of the real commercials was a short video for Lots-o’-Huggin. The screen looked just like something from the 1980s. The clip even had static marks on the screen, just like we used to see on VHS tapes. The commercial shows little girls embracing a purple bear, accompanied by the kind of 80s toy theme songs that made you almost believe you actually remembered the original. Another advertisement was later uploaded to YouTube, this one a Japanese animated ad for the bear.
Trojan Pleasure Cart
Trojan Condoms wanted to raise awareness of its products (condoms, lube, vibrators) without doing commercials or print ads. In December and August of 2012, the company decided to create the Pleasure Cart, which appeared to be an ordinary hot dog cart. Once deployed into the neighborhoods of Boston, hundreds of people showed up to get packs of condoms and lube. In December, the company did the same thing in New York. This time around, the unassuming “hot dog cart” gave away a whopping 10,000 vibrators by the end of the day.
The St. Paul Saints
The minor league baseball team St. Paul Saints have quite a history of crazy promotions. In 2011, the team decided to celebrate Anthony Weiner on National Hot Dog Day. Thousands of fans showed up on July 23, 2011 to receive their very special Anthony Weiner Roast Boxer shorts. The team is non-partisan, so in 2008, the organization honored Larry Craig, the congressman who was caught in a toe-tapping scandal inside an airport bathroom. The Larry Craig Bobblehead was given away on May 25, 2008. Shake the doll and the toe taps right underneath the bathroom stall. The Saints aren’t afraid to make fun of their own, either, as their commemorative Minnetonka Queen Bath Toy reveals. Back in 2006, the Minnesota Vikings football team was involved in a scandal involving sexy boat charters and other shenanigans. The Saints poked a little fun with the floatable toy. Bill Murray is one of the Saints investors, which may explain why the team is so light-hearted.
Muscle March Fake Protein + Underoos
The game company Namco Bandai was trying to promote a new game called Muscle March that allowed players to pretend to be bodybuilders, without the annoying weightlifting and running that being buff requires. Namco wound up creating a fake protein supplement in a can, which included an item on every 80s’ child’s list of favorites: Underoos!
The minor leagues were at it again courtesy of the Altoona Curve, the AA affiliate of the Pittsburgh Pirates. The baseball team has hosted several versions of Awful Night, an anti-promotion promotion designed to make the fan experience truly awful. On one of the Awful Nights, fans were given sporks instead of bobbleheads or calendars. People were also told to wear their ugliest clothes. The public address announcer had a great time botching the pronunciation of the players’ names. To top it all off, players were introduced to some severely awful tunes.
Office Space Night
For the tenth anniversary of the classic cult movie Office Space, the Dunedin Blue Jays, the Single-A minor league affiliate of MLB’s Toronto Blue Jays, decided to entice fans with lots of fun. The game featured plenty of contests, such as the Flair Contest, where fans competed to show off their best flair pins (the contestants needed at least 15 pins). Lucky winners had the dreamy opportunity to take a baseball bat to a printer, smashing it to smithereens. Fans also got a discount on their tickets if they worked the word “stapler” into their ticket purchase from the box office.
Jurassic Park Disposable Phones
For the release of Jurassic Park III on DVD and home video, Universal Studios teamed up with a cell phone company, Hop-On, to create special disposable Jurassic Park “survival” cell phones. The plan was to send a card out in copies of the movie, and then fans could redeem the cards for a free phone. Hop-On was promising a cell phone that could make one emergency call and had a battery life of six months, however, things weren’t going well. The company couldn’t deliver the phone in time, and 1,000 fans had redeemed the cards. When it became clear that Hop-On wasn’t able to create this promised phone, Universal instead sent fans a free DVD and a $30 check. Further research from The San Francisco Chronicle revealed that the Hop-On phones were just modified Nokia cell phones.