A Doritos Bag Plays Guardians of the Galaxy Soundtrack and Other Crazy Promotions
Guardians of the Galaxy 2 and Doritos
Frito-Lay brands is working with Marvel Studios to make sure that no person on earth is not aware of Marvel’s upcoming movie, Guardians of the Galaxy Vol. 2. Doritos has designed a limited-edition chip bag that has a unique feature: a rechargeable cassette inspired player embedded in the bag. The player lets purchasers listen to the entire soundtrack.
Like its first volume, Guardians of the Galaxy Vol 2 continues to mine oldies for its soundtrack. The 14-song album includes music from George Harrison, Fleetwood Mac, Cheap Trick and even perennial butt-of-the-joke, David Hasselhoff. The Hof’s special song for the movie is called The Sneepers, and it’s a disco track that riffs on an obscure Marvel reference.
Tostitos Asks You to Party Safe With a Breathalyzer
Frito-Lay has entered the fray of weird promotions before. At the 2017 Super Bowl, it’s Tostitos brand sold a limited-edition bag called “Party Safe,” which included a makeshift breath detector. The bag was created Goodby Silverstein & Partners in order to help people avoid drinking and driving on the big day. It contained a special sensor connected to a microcontroller, which was calibrated to detect traces of alcohol on a person’s breath. If the test sensed any alcohol, it turned red and then morphed into an image of a steering wheel. The Tostitos bag also displayed an Uber code for those too drunk to drive.